BMW is undergoing micro-industrial transportation
BMW has detailed the renovation Digital Android Auto, the “digital key” (first shown at the annual conference of Apple’s annual developers), and the wireless Android Auto, the digital systems that flow into its luxury cars, including the new map and navigation system. But the most interesting thing that BMW shared about the changes is that the company is moving to micro-engineering.
Cars are more full of computers and software than ever before, allowing automakers to add new features to the flight or patch issues with leaky software updates. This also introduced new ways for these automakers to make money. Take Tesla, which was their pioneer, and now sells a variety of options after making a purchase. It even shipped cars packed with batteries that had limited range of software, and owners could pay to open the entire facility.
BMW now wants to take this to a much more specific level. German carmaker announced on Wednesday All cars equipped with the latest Operating System 7 software will soon be upgraded, allowing the company to connect to all types of car functions, such as heated seats and driver assistance, automatic high beams or adaptive navigation control. And the company unexpectedly plans to use this opportunity to make money.
According to BMW, this will work in several different ways. It is clear that the owner may at some point pay certain access fees, which they did not initially buy with the car. But it could have worked differently. Don’t you feel the need for heated seats anymore? Go ahead and turn off the function. BMW did not provide too many details about pricing or terms, but Sh road show reports The carmaker plans to make it possible for owners to “subscribe” to certain features for at least three months.
This will likely cost BMW more time to incorporate all of these features into each car, although the production process may be smoother with fewer variations. But BMW could return some of that money from the secondary owners of these cars. People who buy them in the used car market, or, more likely, with a BMW with a three-year lease, will be able to customize the car to their liking in a way that was impossible with the company’s predecessor. Means of transport:
How this all works out will depend a lot on what BMW charges for using these different features. The company’s history here doesn’t have to be encouraging, as it was previously charged for accessing CarPlay (first as a $ 300 option, then as an annual $ 80 fee).
But BMW isn’t the only one talking about making car purchases a reliable source of revenue. Tesla has been doing this for years, offering features such as Autopilot և after purchasing the “premium connection package” when the owner takes their car. Tesla has also shown a shift in sales of car software, as some homeowners who have bought their cars say they have been promised disability benefits.
This idea will not stop at just BMW և Tesla, as cars are becoming more and more connected. Even Ford recently talked about how the new 2021 F-150 will have air fresheners that cover the car from “bumpers to bumpers”, which could theoretically allow the company to pay for certain features. Other carmakers, such as General Motors, expect to buy the car as a revenue service.
Technology giants like Apple have been digging up new sources of revenue in recent years, relying more on software services, so it’s no surprise that the automotive industry, which is becoming more and more like any other technology industry, is trying to find a way. To take action.
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