For the rest of the year, Unilver will bring ads from Facebook, Instagram and Twitter

For the rest of the year, Unilver will bring ads from Facebook, Instagram and Twitter

Consumer giant Unilever announced on Friday that it will cut all advertising costs for Facebook, Instagram and Twitter by the end of the year, as first reported. The Wall Street Journal. Unilever has dozens of well-known home brands, such as Hellmann’s mayonnaise, Dove soap, and typically spends more than $ 1 billion each year promoting them on various advertising channels.

As of press time, Facebook shares had fallen more than 7% against the background of the news.

“We invest billions of dollars every year to keep our community safe and to work with foreign experts to review and update our policy,” said a Facebook spokesman. told NBC News:. “We know we have more work to do, and we will continue to work with civil rights groups, GARM and other professionals to continue this struggle to develop more tools, technology and policies.”

Sarah Personalette, VP of World Customer Solutions, responded to Unilever’s decision by saying: “We have developed policies and platforms designed to protect and serve public speaking, and, as always, we have a responsibility to strengthen the voices of communities that do not meet the requirements,” he said. We respect the decisions of our partners and will continue to work and work closely with them. “

Last week organizations such as NAACP, Anti-Defamation League, Change Color և Free Press has started a campaign “Stop Profit for Profit” urges advertisers to spend on Facebook in July, as protests against police brutality and racism continue throughout the country. Since then, more than 90 companies have stopped spending on the platform, including Patagonia, Ben & Jerry’s և Verizon.

Unilver said it would maintain its planned advertising investment by shifting its spending to other media outlets.

“The complexities of the current cultural landscape have placed new responsibilities on brands to drive, respond and drive a reliable and secure digital ecosystem,” Wheeler said. The origin:. “At the moment, continuing to advertise on these platforms will not be of value to people and society. We will monitor and, if necessary, review our current position. “

The Stop Hate for Profit campaign began after organizations discussed Facebook’s hate speech and misinformation policies. The groups took out the whole page of the ad in the book The Los Angeles Times called on advertisers to take part in the boycott last Wednesday.

“Today, we urge all businesses to be consistent with America’s deepest values ​​of freedom, equality and justice, and not to advertise on Facebook during July,” the ad said. “Let’s send a strong message to Facebook. Your profits should never be driven by hatred, arrogance, racism, anti-Semitism and violence. ”

Updated 6/26/20 at 1:43 PM ET: Included a statement from Facebook.

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