Google’s “trust marks” are here to drop cookies
Google has announced that it will join other web browser companies earlier this year to block third-party cookies in Chrome, and developers today have the first opportunity to try out an alternative to trusting users on the Internet.
Unlike cookies, trust marks are designed to authenticate the user without knowing their identity. Trusts will not be able to track users on websites because they are theoretically the same, but they can still allow websites to prove to advertisers that real users – not bots – have visited the site or clicked on the ad. (Explanation about GitHub assumes that websites can release many different types of trust marks, though :))
Google has been a little slow to tackle adapting to third-party cookies that everyone seems to hate; Safari և Firefox already blocks them by default, although Safari is more aggressive. But Google Vice President Mike Shulman, Vice President for Advertising Privacy and Security in a blog post that the company still plans to finally release third-party cookies in Chrome as well.
In addition, Google has made some changes to the “why this ad” button to allow you to see why some ads are targeting you. The new “About this ad” tag will now provide the advertiser’s approved name, so you can tell which: Companies target you և Simplify how Google collects personal information for ads. The new labels will be available by the end of the year.
The company also announced an extension for its Chrome browser, which is now in alpha, called Ads of this author, which should provide “detailed information about all the ads they see on the Internet.” Users will be able to see the details of the ads on that page, see why the ads are displayed on the page, ցանկ the presence of other companies և on the page և a list of services such as site analytics or content delivery networks.
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