TikTok now has an entire catalog of Prince’s songs
TikTok has: made a deal with the prince’s property to present the “complete catalog” of the deceased artist to his appendix, starting today. For a long time, the price protected his work, and most of the music was played by music services before his death. But his fortune began to return to Spotify, like in 2017. TikTok is the “first short-sighted video application” – an opportunity to access its entire discography, a very unique, but still remarkable saturation, given how popular the format of the story is. the past few years.
The deal means that TikTok users will be able to dance, joke or otherwise share Prince’s songs in their videos. TikTok’s relatively young user base doesn’t have to be happy with this announcement, but the company and real estate hope it will help promote Prince’s music to a new generation of fans.
TikTok has helped popularize all genres of songs, so it’s very likely that the right song will get more people familiar with the prince’s work. One of the mechanics that makes TikTok so much fun is that you can tap on the title of the playing song to see other popular music videos, and by doing so, you’ll finally hear the same song again. and again.
It should also be noted that like other TikTok songs, you do not have access to all of these tracks for only 15 seconds, which have already been selected for you. The prince’s property has also been put into operation official TikTok accountwhich currently includes music videos and a TV interview.
One of TikTok’s biggest struggles is making big music deals now that its app has exploded. The company has signed short-term patent transactions with major music labels. according to Billboard, but long-term deals still seem far-fetched, as labels are waiting to see how TikTok affects their business. In May, TikTok hired Disney Plus CEO Kane Mayer as its new CEO. Mayer is known for making big deals like acquiring Marvel, which was probably a factor in getting him started.
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