Backlinks – what they are and how to use them

One of the tips we share in our Purple Snowflake Marketing book is the value of getting backlinks to websites and blogs and how to get them. For this reason, I was asked in a recent interview whether, now that I look back, I consider this effort a waste of time – it does not bring immediate sales or an increase in clients. I certainly understand how people can question the value of this time-consuming activity when so many other things are pushing on the daily schedule. However, fitting into the schedule is a valuable task.

First, I will try to explain what we are talking about here. When a site publishes a link to another site, it is a “backlink.” For example, on the Conscious Discussions blog, we often post an interview with the author and share a website that readers can follow, which is considered a “backlink” to the person we were interviewing. (Backlinks are sometimes referred to as: one-way links or incoming links.)

For a backlink to be effective, it must have a hyperlink – that is, when you hover over the backlink, you can click on the item and the user will automatically be taken to the webpage. Backlinks must also be on another website; any link on your own website that takes a user to another page on the same website is called an inbound link and has nothing to do with backlinks.

When entrepreneurs are ready to present their work online, the first idea is how to set up a site. The company must decide whether to purchase a web address, use YouTube or Facebook, or focus on using the blog format. You may choose to use several different media. Regardless of the medium that the company decides to use, it takes a lot of thought and weeks of work to get it exactly to the first issue. Each of these media will have a unique URL that can be used to create backlinks.

After publishing the site to the public, business owners can send notifications by direct contact and announce it on social media or include it in their email signatures, but in general, no one knows about it. Nor do search engines that use complex programs to determine where to place your site on their rankings. And believe me, you want to be on this ladder. Here’s how it works: When someone searches for keywords related to your business, you want your page to appear in search results. Over time, your site will rise up the ranking and be among the first recommendations on the very first page of search results, not at the end of the last page – where you may never see it.

There are a variety of ways to get the attention of search engines and make them see you as a relevant page, including backlinks. The goal is to publish this URL on as many pages as possible. Although this activity takes some time, business owners can spend time on this project. Initially, they can schedule two hours for a specific day of the week just for this task. As time goes on, they can only spend half an hour a week. Sometimes they can skip a week, two or even a month. However, there is no need to miss any backlink opportunity.

Quite often it can happen to me that I find a resource, such as a list of small businesses for our area, a place to send a press release or a profile that I could fill out more fully, or I would be listed as a recommended resource on the blog and I may feel that all these are good backlinks, my schedule is so demanding that I can’t deal with any of it right away. In this case, I find it most useful to have the file on the desktop where I can mark this resource. When the schedule allows for such activities, I can return to this file and never feel like I missed an opportunity.

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