Photo courtesy of Chipotle Mexican Grill
Chipotle Mexican Grill, whose business was massively disrupted in 2015 amid widespread foodborne illness outbreaks, said Thursday it is testing a high-tech way to keep track of inventory and better trace its food through the supply chain.
The 3,000-unit burritos brand is testing the use of radio-frequency identification—also known as RFID—at its Chicago distribution center and at about 200 restaurants in the greater Chicago area, it said in a statement.
The chain is using RFID case labels to track its ingredients from its suppliers to its restaurants. Chipotle said the technology will allow it to act on food safety and quality concerns “swiftly, efficiently and precisely” while saving suppliers’ time on inventory management and stock rotation; mitigating human error; and increasing expiration date visibility and accountability.
“RFID labels transform inventory management into an automatic, digital function that optimizes restaurant operations and gives our Restaurant Support Centers access to inventory data in real time,” Chief Restaurant Officer Scott Boatwright said in a statement. “This integrated technology is improving our employee experience in participating restaurants while also benefitting our supply partners.”
Two years ago, Newport Beach, Calif.-based Chipotle was ordered to pay a $25 million fine in response to two misdemeanor counts of selling “adulterated food,” a situation that began with widespread foodborne illness outbreaks five years ago.
As part of that settlement, the chain was required to “enhance and maintain” its food safety program.
in late 2015, dozens of customers reported E. coli symptoms, with the infection later traced to Chipotle stores in multiple states. The outbreak forced Chipotle to close dozens of stores.
Not long after, more than 100 customers were sickened with norovirus in an outbreak traced to a Chipotle in Boston.
“We have been developing our RFID program for two years and see this innovation as the next evolution of traceability and food safety,” Laurie Schalow, chief corporate affairs and food safety officer for Chipotle, said in a statement. “We are excited to test this innovation in the field with our suppliers and restaurants to enhance our robust traceability program.”
Chipotle worked closely with the Auburn University RFID Lab on its pilot program, which is being tested on meat, dairy and avocados from five of its suppliers.
Ingredients that are part of the test arrive at restaurants in cases affixed with RFID-enabled labels and are then scanned by RFID readers. Chipotle said those scanners complement existing restaurant equipment and require “minimal incremental investment.”
Participating suppliers invested in RFID technology to Chipotle’s specifications, the chain said.
Chipotle said it is using its “stage-gate” process to test and learn from employees and suppliers before rolling out the RFID labeling program systemwide.
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