Like all great heroes, Facebook was born of humble origins: a Harvard dormitory and a young man who intended to publicly evaluate his peers from university on the basis of appearance. This young man with a dream, Mark Zuckerberg, risked his youth, dropped out of college and continued to create the social networking giant we all knew: Facebook.
After going through a valley of darkness, years of iterations and revealing the secret of monetization through advertising, Zuckerberg made his way to the top and built an empire – Metauniverse Facebook.
Since its rebirth into a new generation social media platform, Facebook has grown to unprecedented proportions. Although Facebook is still synonymous with its ubiquitous social media platform, it has acquired competitors, ancillary services and even equipment companies to join its ranks.
Since its first acquisition in 2005, Facebook has spent more than $ 23 billion to acquire social networking platforms, messaging apps and even virtual reality equipment. In the last fifteen years alone, Facebook has acquired more than 78 companies, including some of the largest – Instagram, WhatsApp and Oculus VR.
Given that most purchases are made privately, it is likely that this figure is even higher. But why would Facebook want to spend so much on acquiring companies from different industries? While we don’t know for sure, we do know that they can benefit from the knowledge of customers, unlike other companies.
Effects of a detailed client profile
You may be wondering why it is important that one company has so much access to your personal information. To the average person, these worries may even seem exaggerated. After all, who needs information about a random guy who does ordinary things? Well, the answer is a lot of people.
Data brokers and targeted advertising
When tech giants like Facebook create incredibly detailed customer profiles, they don’t just have an idea of how you behave as a person. Companies can also understand, forecast and create trends for entire segments of the population.
On the plus side, the established meta-universe means better products that meet your specific niche interests, and more relevant advertising. However, this can quickly turn into a chaotic chaos of social oversight and ethical mysteries.
Many people talk about the algorithm that runs social networking platforms and the advertising that funds them. Although algorithms are not inherently bad, they are also not immune to bias. Like the people who encode them, algorithms meet certain needs, such as efficiency, effectiveness, and so on. Unfortunately, these signs of success often do not necessarily include ethics.
As a social media platform, Facebook has a long history of racist, sexist and other morally ambiguous consequences of its complex algorithm. Although these algorithmic biases may not seem so critical at first, they work to change society’s perceptions and rhetoric, which can harm society as a whole.
When it comes to social media, it is important to remember that access to information in the news feed is always on the agenda, even if it was not the original intention.
Risks of security of detailed data
With this in mind, it must be understood that most governments still do not have a full understanding of the social, economic and psychological impact of the Internet on people. In many respects, this lack of technological knowledge on the part of governing bodies pushes regulation into the background.
In recent years, Facebook has been accused of several disturbing things, ranging from aiding and abetting election results, allowing politicization to grow on all sides and even giving advertisers the right to know intimate details about their users without their consent.
Because regulation often slows down progress, many believe that the backlog of regulation around technology is a benefit. However, the regulation also works to protect end-users from exploitation, especially through ignorance. For this reason, many data brokers think more about profit than about protecting their consumers.
The battle among the giants
In 2021, Apple declared war on Facebook and other technology giants, significantly reducing their advertising revenue by allowing consumers to opt out of collecting data from third-party vendors. While this does not mean that no one has access to your data, it has significantly impaired the effectiveness of advertising around the world, especially on Facebook.
For this reason, Facebook Metaverse is being activated and expanded to other data collection methods. It is no longer enough to simply rely on the various data brokers to which it is linked. As much as possible, Facebook wants to meet other giants in every sense of the word, especially because the war will be won by those who can collect more data from customers and monetize them.
What makes Metaworld Facebook a force to be reckoned with is not only that it gains unprecedented access to us on the Internet, but also that it also has the opportunity to enter the physical world. While previously people might have simply decided to uninstall apps created by Facebook and call it the day, it is almost impossible to keep your data out of its reach. This is a strange and horrible situation that we, as a society, are facing for the first time.
Dangers of being an ordinary person
When we think of the metaverse, it is often in the context of heroes and villains. However, it is important to understand that when talking about the Internet, everything is not so black and white. At the heart of most of the problems of modern technology giants is that they are not controlled by infallible gods. Despite all the talk about algorithms, these companies are very human, which is their biggest weakness and strength.
It is true that the world’s most prominent people are at the forefront of leading technology companies. However, even they grab a straw, which actually means having so much power over how our society rises or falls. Even the smartest of our kind have barely figured out what the Internet can do and how it can change us in a way we never thought possible.
However, like all empires, we, ordinary people, are the guinea pigs and hostages in this struggle for control of our data. In fact, it doesn’t even matter which ruler rules supreme. For convenience and videos about cats, we look at the end of the right to be anonymous, offline and forgotten. The stupidest thing is that we do it to loud applause.
Have you decided to delete your social media accounts? Here’s how to delete Facebook, Twitter, Instagram and Snapchat.
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