Facebook plans to change the name of the company to focus on the metaverse

Facebook plans to change the name of its company next week to reflect its focus on creating a metaverse, according to a source directly aware of the issue. (Updated October 28, 14:30 Eastern Time: This was announced by Mark Zuckerberg New Facebook name: Meta)

The upcoming name change, which CEO Mark Zuckerberg plans to announce at Connect’s annual conference on October 28, but may be announced earlier, is intended to show the technology giant’s ambitions to be known not only through social media and all the troubles associated with it. . The rebranding probably positions Facebook’s blue app as one of many products of the parent company, which controls groups such as Instagram, WhatsApp, Oculus and more. A Facebook spokesman declined to comment on the story.

Facebook already has more than 10,000 employees creating consumer equipment, such as augmented reality glasses, which Zuckerberg believes will eventually be as ubiquitous as smartphones. In July, he told Facet that over the next few years, “we will actually move from people who see us primarily as a social media company to a meta-universe company.”

The rebranding could also further separate the futuristic work that Zuckerberg focuses on from how Facebook is now testing how its social platform works today. Former co-worker Francis Haugen recently released a series of damn inside documents The Wall Street Journal and testified about them before Congress. Antitrust regulators in the United States and other countries are trying to break the company, and public confidence in how Facebook does business is falling.

Facebook is not the first known technology company to change its name due to expanding its ambitions. In 2015, Google completely reorganized itself into the holding company Alphabet, in part to announce that it is no longer just a search engine, but an extensive conglomerate with companies that produce unmanned vehicles and medical technology. And Snapchat changed the brand to Snap Inc. in 2016, the same year he began calling himself a “camera company,” and introduced his first pair of Spectacles camera glasses.

I am told that Facebook’s new name is a closely guarded secret within its walls and is not widely known, even among its full senior management. The possible name may be related to Horizon, the name of the unreleased VR version of Facebook-meets-Roblox, which the company has been developing for the past few years. The name of this application was recently changed in Horizon Worlds shortly after Facebook demonstrated a version for collaboration in the workplace called Horizon Workrooms.

In addition to Zuckerberg’s comments, Facebook is constantly laying the groundwork for more attention to next-generation technology. Last summer, he created a special team for the metaverse. It was recently announced that Andrew Bosworth, Head of AR and VR, will be promoted to Chief Technology Officer. And just a few days ago, Facebook announced plans to hire another 10,000 employees to work on the metaverse in Europe.

The meta-universe “will be in the spotlight, and I think it will just be a big part of the next chapter on how the Internet will evolve after the mobile Internet,” Zuckerberg said. Facetwith Casey Newton this summer. “And I think it will also be the next big chapter for our company, which will really double in this area.”

Complicating matters is that, although Facebook has been actively promoting the idea of ​​a metaverse in recent weeks, it is still not a widely understood concept. The term was first coined by science fiction writer Neil Stevenson to describe a virtual world where people are fleeing the anti-utopian real world. Now it is accepted by one of the largest and most controversial companies in the world – and she will have to explain why it is worth immersing yourself in her own virtual world.

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