Facebook’s metaverse is the key to its survival strategy – Quartz

Like a picture of Thanos, the power of the Facebook universe seems to be slowly disappearing into the dust before our eyes. So in response, the company is working to create a new, in particular, meta-universe.

This week, Facebook will invite the public inside through its Facebook Connect event, dedicated to its virtual reality (VR) and augmented reality efforts, two elements of its new meta-universe strategy. But the event will be overshadowed by ongoing controversy over the new whistleblower, who appeared on October 22, joining the criticism leveled at the company by former employee Francis Haugen earlier this month.

The negative perception of Facebook was so intense that the change of its name is being discussed in the hope of getting rid of the scanty image of its brand and changing the positioning of the company in view of its future.

Both VR and AR are part of Facebook’s attempt to completely change the way the public sees its company. The goal is to get rid of the limitations of social media and remake Facebook (including the new name) as a company from the metaverse, focusing on exciting experiences that capture your attention habits more accurately than any laptop or smartphone.

“We believe it will be the successor to the mobile Internet,” said Facebook CEO Mark Zuckerberg during a call about the company’s profits a few months ago. “You will be able to access the metacosm from all different devices and different levels of accuracy from applications on phones and PCs to exciting virtual and augmented reality devices.”

The new leak of the Oculus Quest headset may be an attempt by Facebook to make the meta universe cool

Facebook may reveal its new nickname during a future Connect event. And with the potential new name, there may be a more friendly approach to VR based on a series of recently published images.

“We are glad to get acquainted with some of the technologies that will underlie the metaverse,” – Andrew Bosworth, head of AR and VR at Facebook and newly created technology director, said October 13 via Twitter. “We are working on several headset prototypes to confirm the concept, this is one of them. Type. It’s a long story”.

A post on Twitter from Bosworth contained an image of him in a more futuristic version of the company’s wireless VR headset. Speculation about the image that it could be Oculus Quest Pro or Oculus Quest 3, which have long been rumored, immediately intensified. He quickly published another photo it wears a more awkward prototype VR headset. Still, the first image stuck in the minds of industry observers.

Now some new training videos published Twitter user Bastian (who believes someone named Samuel dug up the video) reveals new animations of Oculus textbooks with users wearing a virtual reality headset that is very similar to the one Bosworth wore a few weeks ago.

To be precise, the newly developed VR headset will be a major aesthetic leap forward for the company’s Oculus VR division, which aims to move headsets from the category of standout botanists to the point that most ordinary users will feel more comfortable and somewhat stylish. The move to a style-oriented design also goes perfectly with Facebook’s new Ray-Ban Stories smart glasses, which the company is developing as a snack for Facebook smart glasses with full AR support in the future.

The many problems that Facebook faces go beyond any problem. At this point, Zuckerberg and his team need to completely update the story. Fortunately, for Zuckerberg, distorting reality is exactly what VR and AR are good for. The only question will be whether users will be ready to live in this new metaverse, based on Facebook’s organizational DNA and all its deep bruises.

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