How to Celebrate Dia de Muertos In Style with PATRÓN

It’s hard to overstate the cultural significance of Diá de Muertos in Mexico, but here in the US, many don’t understand what the holiday really is. Even if it literally translates as “Day of the Dead,” the Diá de Muertos is actually a remembrance of life. And this is observed in the first two days of November — not the terrible last day of October. Festive music resounded in the town squares, people paraded in the streets, their faces painted with the familiar iconography of calaveras (skulls), brightly colored marigolds and pastries were placed around the ofrendas. (makeshift altars)… all in the service of celebration.

If you don’t experience this excitement in its homeland, there are plenty more parties to share at home. Especially now that you’ve got a little help from the world’s best-selling ultra-premium tequila producer: PATRÓN. The legendary liquor brand has teamed up with Mexican artists Lugar de Huida and Isabel Zapata – an essayist and poet native to Mexico City – to spin a unique thread inspired by origin myths and iconography for the annual holiday. .

The animated short is narrated by Mexican actor, Eugenio Derbez and can be viewed in its entirety below. Titled, “The Story of Día de Muertos”, it highlights the traditions of honoring ancestors through the Calavera bee journey. If the iconic insect is familiar, it’s for good reason. This honeymoon story adorns every bottle of PATRÓN you see on shelves today, symbolizing the relationship of the building block of the drink: Blue Weber agave. Here it is redesigned to fit the holiday, and its sweet nectar gives life to the celebration.

Of course, you will also need a little liquid to toast on the occasion. And for this, PATRÓN offers three seasonally-inspired recipes to suit the mood. Each is built around the brand’s award-winning liquids-all of them 100% free of additives, distilled from the more mature blue weber agave from the Highlands of Jalisco.

The crystal clear PATRÓN Silver is a versatile gem, smoothly absorbing itself, while forming a solid backbone for an elegant tequila cocktail. The award-winning Reposado starts with the same solid foundation and adds a touch of vanilla sweetness. The addition of this flavor – with a light tan hue – is the complete result of cask maturation. It took and up to a year patiently aging the handmade casks of American oak at PATRÓN’s idyllic hacienda distillery.

As you prepare your Diá de Muerto cocktails, PATRÓN encourages you to consider ancient holiday themes: How can we hope to carry the spirit of our ancestors with us now and in the future? Accept the basics of Mexican culture, as expressed through family, art, humor – and, yes, tequila.

PATRÓN will not compromise when it comes to this worshiped liquid. The brand follows the same realistic approach that has been practiced in Mexico for centuries. Many competing brands are trying to get a foothold by adding sugars, sometimes even filling their “tequilas” with artificial colors. These are the practices that PATRÓN clearly avoids on all of its labels. After all, there are no shortcuts to a world-class tequila. This is the way the storied brand has approached production since debuting on shelves more than 30 years ago.

In the case of Reposado, this is equivalent to the meticulously crafted agave spirit that blends into the highest quality barrels over time. Even if it’s more than a barrel, of course. Each and every pouring of this ultra-premium tequila is in the service of Mexican traditions honored by the season. The cocktails you make with it are an extension of the same. Follow the recipes below to be left with a living result, translated especially for a holiday meant to make you feel alive. Raise a glass and lift your spirits.

Marigold Mule


  • 1 1/2 oz Silver Pattern
  • 1/2 oz of St. Germain
  • 3/4 oz fresh squeezed lime juice
  • 3 oz of ginger beer


  1. Add all ingredients to a highball glass filled with ice.
  2. Flow to mix and garnish with a lime wedge and a marigold (Please note: only use pesticide-free marigolds, and for decorative purposes as it is not safe to eat them)

Red dove


  • 1 1/2 oz Reposado Pattern
  • 1 1/2 oz freshly squeezed blood orange juice.
  • 1/2 oz of lime juice
  • 1/4 oz agave syrup
  • 3 oz of soda


  1. Mix all ingredients in a shaker with ice.
  2. Shake to cool and mix.
  3. Strain into a rock glass filled with fresh ice.
  4. Decorate with a blood orange wedge.

Bread of the Dead


  • 1 1/2 oz Reposado Pattern
  • 1/2 oz of Orgeat
  • 3/4 oz Lime juice
  • 1/2 oz Citronge Pattern
  • 3/4 oz of Pineapple Juice


  1. Mix all ingredients in a shaker with ice.
  2. Shake to cool and mix.
  3. Strain into a stone glass filled with crushed ice.


Smoking cinnamon stick and pineapple leaves (by pulling the leaves from the pineapple tree).

This article is sponsored by PATRÓN.

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