Israeli Spike has joined the new “Metaverse” Facebook

Its app runs on top of existing email and is available for iPhones, Android devices, desktops, and now the Oculus Quest 2 headset.

James Spiro 10:3510/31/21

The Israeli e-mail application application Spike was chosen as one of the first applications for 2D performance to appear in the new Meta virtual reality platform after its rebranding from Facebook. This means that this is the first Israeli developer to launch an application on the Oculus Quest 2 virtual reality headset, the company said.

The news comes after Mark Zuckerberg announced that Facebook is rebranding Meta, a new parent company that will operate outside of social media, and more as a virtual reality space for work, communication and productivity.

Spike will join a number of other programs to help create a Spike will join a number of other programs to help create a “virtual environment.” Photo: Spike

Spike was founded by the Court of Ben Aroya and Erez Philosopher, who are CEO and CTO respectively. The company provides a program that turns inboxes into chats for messaging, collaboration, tasks and calls in one place. Its app runs on top of existing email and is available for iPhones, Android devices, desktops, and now the Oculus headset.

Spike will join a number of other applications to help create a “virtual environment” in which Meta hopes people will be able to go inside – instead of just looking at screens all day. They can include more than just social networks or online stores, but can extend to the fitness arena, conference rooms, games, or just about anything app developers can come up with, without the pun.

Zuckerberg said in his speech that his planned metaworld could reach one billion people over the next 10 years, which means that the Israeli application could become central to how much of the world can one day communicate. Other programs that have confirmed a partnership with Meta for the Oculus headset include Dropbox, Canva, Slack and others, which are expected to join even more within a month.

The rebranding of Facebook and the announcement of Metaverse took place at a time when the company was subjected to a seemingly endless stream of scandals. The leak of Facebook Papers, caused by informant Francis Haugen, showed how the company downplays the harmful effects that its products have on young people, especially on young girls in applications such as Instagram.

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