The goal, formerly Facebook, asks HEB what shopping in the “meta universe” will look like.

Recently revealed its new name, Meta wrote on Twitter to the Texas food giant HEB, hinting at its possible inclusion in the metaverse. And, say, HEB Stans were not happy about the possible cooperation.

A tweet from Meta, formerly known as Facebook, reads: “I wonder what ordering products will look like in the metaworld
@HAVE.”

Facebook changed its name to Meta on the same day as its HEB tweet, and unveiled ambitious plans for a virtual reality social space called the metaworld, where friends and family can meet.

Twitter turned off.

Oh, we still do Evil girls memes?


In any case. Meta has not approached any other grocery stores on social media about what shopping will look like in the metaworld, but it has responded to other brands such as Shopify, Snickers and DiGiorno.

Collaboration with Mark Zuckerberg et al may make sense for a grocery store in San Antonio; HEB lays the foundation for its own digital expansion with a second technology center in the city center.

But HEB is not just a grocery store in San Antonio, it has become a cultural icon.

You don’t just shop at HEB, you have experience at HEB. Rappers like Maxo Kream don’t just call Drop HEB because it’s a grocery store (although it was a line about stealing a car from HEB … but still).

It is unknown whether HEB will cooperate with Meta on the virtual purchasing project. MySA asked for comment.



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