The review website was originally designed to give users the opportunity to explore all the different products on the market and use the author’s experience to make the right decisions for them.
The problem with review websites is that they have been inextricably linked to lower levels of marketing – usually getting a ranking on Google.
While there was nothing wrong with that, various system algorithm updates and changes in consumer demand (usually focused on social media), many “thin affiliate” websites were dropped from various search results (killing their value).
Remember, no matter how good something is – if people don’t see it, take advantage of it, or benefit from it, it has no “utility” value. This really doesn’t apply to most people (anyone who looks at it as a new business doesn’t have to worry about it) – but it should emphasize why the “sentinel” strategy for review sites was created …
Sentinel review sites are the “new” generation of review sites – designed on the basis of authenticity. In other words, instead of creating a “me too” website without a face – they have really good content with your real face and real name. * They should * be good at attracting users from the various “social” communities that currently exist.
The basic “model” is still the same, but the way it is created is different. The difference lies in the way the information is presented and how it is linked to the user. Instead of “static” content, Sentinel’s goal was to create a flexible system that allows people to provide basic SERVICES through their web application.
The point is that you’re essentially moving from “static” HTML web pages (which would normally have a mandatory “reviews” table and a number of content pages) to a working application – filled out with reviews if necessary.
The “sentinel” method basically allows you to eliminate any potential issues that could prevent the “review” website from providing value. By replacing the structure with functionality, you basically allow users to decide for themselves which services they want to use – without having a lot of problems with the system itself.
One of the more relevant examples of an effective “sentinel” review page is PCPartPicker. This is a system that helps users manage new PC assemblies.
While not a “traditional” review page in terms of giving users the ability to measure the effectiveness of different products / providers, * it * provides you with a valid way to manage the different companies you might want to buy from. This indescribable nature of the system is what makes the sentinel strategy effective.