A manager profile is a short but detailed report that describes the special characteristics of managers with often high power. A company’s CEO, CEO, Vice President, Director of Marketing and other department heads can be represented to the public in the form of a management profile formed by a PR company.
Fortune 500 companies often search far and wide for the right person to fill a high-profile position, when they have that person in place, they want to let shareholders, the media and the public know exactly why they have chosen this person. A manager profile is the best tool for a company to achieve this goal. Having not only a qualified person, but the most qualified person on site is an important thing for a large company to be able to share with the public, and in particular with its shareholders.
What is often included
Experience and education
The number of years spent in a company’s trenches before taking power and years of experience in the same or similar areas are often described in detail, as are degrees, awards and links to educational institutions.
Where a principal went to school to receive his bachelor’s degree, master’s degree and all subsequent degrees and current status at any of these departments is described in this section. Many high power leaders like to give back to the educational institutions where they started and will remain involved in these institutions in some way, form or form – whether it is only through financial contributions or as an acting member of the board. This loyalty is an important part of being a manager and is often one of the first highlights of a manager profile.
How a manager ended up where they are includes a large part of a manager profile, what they currently have control over and what they have done in the past that makes them qualified for their current position. This part of the manager profile lets the reader know exactly what a manager needed to go through to get to the point they are at.
Some manager profiles will include a more personal section that describes impressive personal accomplishments that may not necessarily have much to do with their role in a particular position in the corporate world, but that help give the profile a character element.
Roles in non-profit organizations, appearances in the media, charities and roles such as leadership or participation in society can all be described in an executive profile.
This can be the broadest part of the manager profile depending on the degree of success and the manager has achieved. Every major step forward that a manager has taken can be described in this section; from increased revenues, reduced expenses, launches of new products, scholarship programs, charities and environmentally efficient advances are all things that would likely appear in a managerial profile.
The ability to improve a company’s finances in one way or another is often a big part of this section. Taking a business from a six-figure profit to a seven-figure profit, no matter how it is done, is a huge achievement and often the highlight of a managerial profile.
It is important for every top manager to be able to show success in the past, as well as success in the present, but it is equally important to have a solid plan for success in the future. Upcoming product and service developments and future efforts to help grow the company’s future market shares are often addressed without leaving too much confidential information.
Plans for future business involvement in society, with charities and with environmental issues can also be developed in this area and executive profile.
Top executives rarely get to the positions they are in by resting on their laurels, it often takes years and years of training and countless hours of hard work to be worthy and successful in one of these positions. A manager profile developed by a PR company shows all the details of how the world’s most powerful and successful businessmen and women got into the positions they hold today, and gives the rest of us a little insight into exactly how hard they had to push themselves to get there.