What is SEO

We have all had to listen to this word SEO. We have heard this a number of times. And also have a great interest in knowing more about SEO. So this article will inform you about What is SEO and also tips for SEO.

SEO stands for search engine optimization. SEO is a way to get traffic to a website. We must follow White Hat SEO because it is the only way to rank. By dealing with the second method that we could ban, we only need to focus on White Hat SEO. So what is Google’s algorithm? So exactly no one knows about Google’s algorithm because Google changes its search algorithm around 500 to 600 times a year but it is not selected by the user. So SEO is basically of two types- ON Page SEO & OFF Page SEO.

ON Page SEO

So ON Page SEO is the type of SEO where we make changes to a website or we make changes to web pages according to the requirement to rank a website on the search engine results page. Basically, we use the keywords in our title, description and URL correctly. Google has its bot used to check our website and if it is correct it will be ranked. Things we need to keep in mind are

• Search for a keyword that is searched for multiple times on Google and target that keyword and use it on a website appropriately.

• The name of the domain / URL must be user-friendly.

• The title we have used, keywords should be there.

• The content must be appropriate and user-friendly.

• Convert website from http: // to https: //

• The page speed or loading time of the website may be less.

• Broken links should not be on the website.

• The bounce rate should be low.

• The clickthrough rate should be high.

OFF Page SEO

As the name suggests, OFF Page SEO is the type of SEO where work outside the site to rank a site on the search engine results page is OFF Page SEO. In this SEO method, we build the link called link building. OFF Page SEO is done to get back links back. Because backlinks will help improve a site’s ranking on the site on the search engine results page. So we need backlinks but it’s about quality backlinks not backlinks in quantity. When we get the backlinks one thing we need to keep in mind is that the term PA & DA. We should try to get the backlinks to the websites that have the good PA & DA. If we get bad backlinks to a website, there is a possibility that a website may also be banned by Googlebots. So we should go with quality backlinks. The ways in which we can get the backlinks are –

• Company information

• Local listing

• Social bookmarking

• Article submission

• Content marketing

• Submission of press release

• Guest blogging

• Blog Comments

• Infographic submission

• Profile submission

• Adverts

• Forum submission

• Blog directory submission

Question & Answer Websites

• Video submission

• Image submission

• Engagement in social media

• Influence outreach activities.

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